Guides

How to read conversion insights before you lock a campaign

Vikram Bansal · 04 Aug 2026

Intent, friction and catalog fitness — the three numbers operators actually use.

Specification is a craft. Intent, catalog fitness and merchandising policy belong in the experience brief — not in a scattered message thread. Mobiloitte AI Commerce publishes capability notes, mapping packs and collection maps so enterprise teams, partners and operators can argue from the same workspace data.