01
Foundations
2018
Commerce intelligence brief
Prototype narrative starts with catalog, discovery and merchandising as one problem.
Catalog and discovery treated as one problem.
Platform journey · Roadmap
Six chapters.One commerce line.
A sequence of capabilities — from catalog intelligence to personalization, merchandising, copilot, studio and the visual CMS.
02
Journeys
2020
Personalization layer
Journey-aware recommendations and storefront modules enter the platform story.
Personalization becomes an experience layer.
03
Assortment
2022
Merchandising automation
Rules and ranking models replace static collection maintenance.
Merchandising rules and ranking, specified together.
04
Workspace
2024
Copilot workspace
Operators gain assistive workflows for catalog, SEO and campaigns.
Copilot sits next to catalog operations.
05
Studio
2025
AI Commerce Studio
Experience studio previews discovery, recommendations and merchandising in context.
The experience leaves the dashboard.
06
CMS
2026
Unified experience + CMS
Component-driven storefront with a visual commerce experience manager.
Specification, CMS and the lead engine.